BTL Activities
At THE CORE PROMOS, our BTL (Below The Line) marketing solutions are built to create powerful, direct connections between brands and their customers. We design high-impact promotional campaigns that engage audiences on the ground, drive immediate response, and generate measurable business results.
From urban activations to deep rural outreach, our BTL services ensure your brand is visible, interactive, and memorable at every customer touchpoint.
🚚 Road Shows
Our road shows bring your brand directly to your audience through mobile promotions across key city locations and high-footfall zones. We manage route planning, vehicle branding, promoter deployment, live demonstrations, and audience engagement to ensure maximum brand exposure and participation.
Benefits:
- Strong on-ground brand visibility
- Direct customer interaction
- High recall & lead generation
🏬 Mall Activations
We create engaging mall activations that attract shoppers and convert interest into action. Our campaigns include interactive stalls, product demonstrations, contests, and sampling activities designed to maximize footfall and drive immediate product trials.
Benefits:
- High-quality customer engagement
- Immediate product feedback
- Increased walk-in conversions
🚀 Product Launch Promotions
We plan and execute complete product launch campaigns that create excitement, buzz, and strong market entry. From teaser promotions and launch events to post-launch engagement, we ensure your product enters the market with maximum impact.
Benefits:
- Powerful brand introduction
- Market awareness & media buzz
- Strong initial sales momentum
🎁 Brand Sampling Campaigns
Our sampling campaigns place your product directly into the hands of potential customers. Through trained promoters and strategic location targeting, we encourage trials that convert curiosity into long-term customers.
Benefits:
- Product experience & trust building
- Higher trial-to-purchase ratio
- Valuable customer feedback
🛒 In-Shop Promotions
We enhance retail performance through in-store branding, promoter engagement, shelf optimization, and point-of-sale activations. These campaigns improve visibility, influence buying decisions, and increase sales at the point of purchase.
Benefits:
- Improved retail sales
- Strong brand presence inside stores
- Increased conversion rates
🎤 Event Promotions
We provide end-to-end event promotional support for exhibitions, fairs, trade shows, corporate gatherings, and brand events. Our team manages branding, audience engagement, and lead generation on-site.
Benefits:
- High-value business leads
- Enhanced brand reputation
- Strong audience interaction
🌾 Rural Marketing
Our rural marketing programs penetrate deep markets through village activations, mobile vans, local influencer engagement, and community events. We ensure your brand reaches untapped audiences with customized messaging and culturally relevant execution.
Benefits:
- Access to new customer segments
- Strong local brand acceptance
- Long-term market expansion
